Why is HSN so affordable? Our Fair Price Policy

• At HSN, we follow a Fair Price or “Right Price” policy. This means we do not work with excessive margins or misleading marketing to inflate product prices.
• Our food supplements are of the highest quality, backed by our certifications, and are sold at an appropriate price that allows us to earn a fair margin so that we can continue improving.

No more middlemen driving up prices

Did you know that at HSN we manufacture our products ourselves?

A typical manufacturing system of an average food supplement company is shown next to our system:

As you can see, the number of processes involved in the other brands is much higher than in HSN, but is this better? Not at all! It’s worse!

All supplementation companies start with the purchase of a raw material; let’s think about it: HSN manufactures and sells food supplements, but we do not have our own dairy farms where we milk cows. Nobody does that.

There are companies known to be specialists in this, such as Fonterra or Arla, with whom we work on our products.

These companies have cattle from which they milk for dairy preparations, including protein powder, which we buy in large volumes and sell to you in convenient formats as we buy it (RawSeries), or enhanced with our own flavours.

Once the raw material arrives at the factory… Stop! Which factory?

At HSN, our own; at other companies, usually a third-party factory… How?

This is because just as a supplement company usually does not have cattle available to provide the milk from which to make protein, many supplement companies do not manufacture their supplements, but order them from factories that know how to do it. They simply order what they want, and put their label on it to sell it under their name.

At HSN we manufacture our own products. Our factory “HSN LABS”, founded in 2016, has been certified by entities of the highest international rigour as a reference for its good practices and controlled quality procedures.

The product manufactured by other companies travels to their warehouses (theirs, or ceded, just as we talked about with the factory, it can be a service that they contract).

From its warehouses it is distributed, through an intermediary who is a distributor and is in charge of the task of sending the products to the physical shops where it is sold, until the consumer buys it.

So, what does all this mean?

All this means that all the services that are contracted or ceded have to live off something, so they charge money… The factory charges, the warehouses where the products are stored charge, the distributor and the physical shop charge, and then the brand needs a profit, of course… All this has a direct impact on the final price (RRP) of the product that you as a consumer buy.

There is no external factory that charges for the manufacture of our products, nor a warehouse that charges us for storage, nor a distributor, nor a physical shop that needs a margin, we are the only company in the whole chain (apart from the company that sells us the raw material to manufacture the product), that charges for the sale of the product.

This results in a lower final price for the customer.

Research & Development Team

HSN has a team like no other: https://www.hsnstore.eu/our-company

We are proud of each and every one of the people who are part of our family, and who actively work to ensure that HSN remains the number 1 food supplement company.

In addition, at HSN we have specialists in the field of research and development of food supplements, professionals with degrees in fields such as nutrition and dietetics, food science and technology, and the sciences of physical activity and sport, who are also in constant training and retraining and who are dedicated to scientific dissemination and to sharing their extensive knowledge selflessly with people they can help, through their social networks and our own channels, such as the blog.

Together they form the Nutrinfo team, which you can contact directly at [email protected] and which provides customer service and consultation on ingredients and products.

The entire manufacturing process is controlled by our experts, such as Billie Kathleen https://www.hsnstore.eu/billie-kathleen-eales Quality Manager at HSN LABS, a graduate in Biochemistry, who specialises in internal process control, manages a quality team that ensures that all conditions in our factory remain optimal.

In-house factory in Spain

HSN was founded in 2007 as a shop selling food supplements manufactured by other companies, distributing international reference brands such as Optimum Nutrition, MuscleTech, Bolero, etc. We are the only official distributor in Spain of some brands such as Now Foods.

With the success of our e-commerce, in 2012 we started our adventure to develop our own brand “HSN”. Divided into different lines depending on the objective that our customers were pursuing with the use of the products.

SportSeries, EssentialSeries and RawSeries were born in 2012; Vitaminalia in 2013, FoodSeries in 2015, BioSeries in 2017 and KetoSeries in 2020. Recently, in 2022, we launched our FlavourSeries.

We have products for all needs: Athletes, personal and health care, healthy eating, organic/BIO diets, Keto diet, even raw materials with no additives for the most demanding users who are only looking for maximum purity, with no additives.

Benefits of direct distribution

At HSN we manufacture and sell ourselves, what does this mean?

In addition, there are considerable cost savings due to the elimination of intermediaries, as explained above. And the guarantee that it is HSN who assures you of the quality of the product you receive without the need to trust in a chain of users who have custody of it, who you do not know and in whom you do not have to place your trust.

At HSN we take care of you, with the highest quality supplements, total safety and quality control guarantees, and the most efficient and responsible trading procedures.

No physical shops, only web

We are often asked where to buy HSN in a particular city.

At HSN we have a select group of distributors who share our vision of fairness in relation to food supplement quality, customer service and right pricing, who sell our products, but are not our main sales channel.

HSN does not have a physical shop, although we were born this way in the beginning located in the town of Albolote (Granada), with the success of our e-commerce, the physical shop was replaced by our headquarters with offices, warehouse and internal IT and marketing services.

This is part of our fair price system, as we do not have physical shops, there are no maintenance costs for these facilities. Our products are purchased online, and you are ordering from “our shop” even if it does not have a physical door to enter. Through our website, you can contact our specialists who will be happy to help you choose the best product for you, and in the end, you will take it home at the best price and with maximum convenience thanks to the electronic purchasing system.

Efficient and organic advertising strategies

Another point to highlight is that our investment in advertising is much more moderate than that of our competitors, why?

Because we do not want to overspend on advertising to end up increasing the cost of the products to our customers.

Many experts collaborate with us, such as PowerExplosive or Angel7Real, also Saúl Craviotto or Paloma Quintana; but we do not believe that the way to make ourselves known is through a huge list of influencers, advertising campaigns or paid positioning in search engines.

The budget allocated to our advertising campaigns is much smaller than that of many other companies in the food supplements market in Spain. From our perspective, we believe that advertising campaigns can be much more efficient, and mainly aimed at publicising our new products and latest developments to people who may be interested in our products.

The trust of our customers and their opinion of us is the best publicity we can wish for and our philosophy is based on this.

Quality for the right price

At HSN we have detected a system used by the supplement industry that we do not like at all, and that is that many companies fill their packaging with seals, but not raw material seals, even capsule seals, or sweetener seals, which have no significance for the final result of the product, just to give a more “premium” appearance to their supplements, and make them more expensive, making them look like better products.

This false pretence of quality in marketing is known as “The Chivas Regal Effect”, since it was this liquor brand that adopted a system of increasing the price of its product in order to give an image of higher quality, without changing its composition.

Forget the expectation that “more expensive means more quality” and don’t believe the companies that promote “a raw material costs what it costs and can’t be sold at that price” on social media.

Because what they don’t tell you is that their price is made more expensive by all the intermediaries that they need to involve to manufacture their product while we don’t, and because, let’s face it, an orange doesn’t “cost what it costs” if you buy 1kg for your weekly shopping and compare it to a supermarket that buys tonnes for its sales centres.

How does a high sales volume affect our prices?

At HSN we have a high volume of sales, what does this mean? That we can run large production batches without the product standing still in our warehouses because it has a high turnover rate.

Thanks to this, we can make our supplement development processes more efficient, optimising the use of factory rooms to improve the allergen management we ensure, in detail, with the least waste of time and resources.

Creatine Excell (100% Creapure®) powder from RawSeries

Thanks to our customers’ trust in us and our mission, we are a leader in the supplementation sector and the third largest company in Europe.

We have expanded into the Asian market, ensuring the distribution of our products to the entire Asian and European continent, incredible!

Our sales margins are the right ones to allow us to continue growing, we consider that a tighter price, associated with a higher sales volume, ensuring the maximum quality of our products, is the strategy to follow to grow and be better and better; instead of setting higher prices to have more sales margins, our prices are neither high nor low, they are fair prices.

Our philosophy is based on the “Right Price”.

Our supplements are cheap, but are they worth buying?

As we have said before, our supplements are not cheap, they are simply priced lower because they are fairly priced according to the optimised systems we use at HSN to manufacture, advertise and distribute our food supplements.

With regard to the profitability of buying supplements from HSN, we can affirm that right now, we are an unrivalled company in terms of quality, competitive price, transparency, information, customer service, both in technical aspects of product advice and assistance with orders, etc.

Our food supplements are manufactured with the best raw materials on the market, you can find multiple patents registered in our catalogue (https://www.hsnstore.eu/raw-materials-certificates) but even the food supplements that are manufactured with raw materials that do not have seals, contain the best possible raw materials.

Our R&D specialists conduct intensive literature searches based on mappings of all the scientific literature to find out which compounds work, to use them in practical and effective quantities, with the necessary standardisations or quality controls to ensure maximum effectiveness.

The first Spanish company to achieve the IFS Food certification.

At HSN we have certifications for our factory that ensure a high level of quality:

Don’t know what it is?

And last but not least, our jewel in the crown when it comes to certifications: IFS FOOD.

IFS is a certifying company that in its “IFS FOOD” accreditation grants an extreme and unrivalled degree of safety, quality and total guarantees in the development of food products.

HSN is the first Spanish food supplement company to obtain IFS Food certification for its own production, not just for a single type of product.

Our entire production is IFS Food certified. Many food supplement companies, which do not even manufacture food supplements themselves, claim to have “IFS Food” only because, for example, the factory of a sugar-free chocolate product that manufactures their chocolate has IFS Food for the manufacture of that particular product, but they do not have it for the rest. Is this a deception? Yes, absolutely.

At HSN our own manufactured products are certified under the IFS Food audit, in fact, we are not only IFS Food certified, but we are certified to the most updated, renewed and rigorous version of the standards, and we have obtained a “Higher level” rating, limited exclusively to those companies with the strictest verified compliance of their manufacturing.

Transparency in the supply of materials

At HSN we are completely transparent with all information about our products.

There is also one thing to bear in mind, and that is that sometimes customers contact us asking who supplies us with a particular raw material.

You can find fully open information for consultation on our trademarked raw materials at https://www.hsnstore.eu/raw-materials-certificates, where the manufacturer is openly indicated; but when the raw material is not trademarked it is necessary to understand that our sourcing process involves large investments of time, personal resources, efforts, and contact with many companies internationally.

For reasons of protecting the interests of the HSN brand, we do not share which supplier provides us with many of our raw materials, as sharing this information may allow other companies to take advantage of our good faith to benefit commercially from our sourcing and negotiation efforts.

However, our transparency is total, and we openly share information that may be of interest to the consumer, such as the origin of raw materials, analytical results for contaminants, heavy metals, purity, nutritional information, certifications, etc.

At HSN we want all our customers to be reassured and sure of what they are buying, and in addition to our many transparency practices such as external certifications, sending product samples for analysis of their nutritional values, purity and even analysis of plant extracts such as this one and this one.