Heura – The New Vegan Meat

Heura – The New Vegan Meat

Today, we’re going to introduce you to a new vegan-friendly food: Heura

One of the biggest challenges for the vegetarian and vegan movements, which are both booming and becoming increasingly fashionable, is to find flavours and/or textures similar to meat, as many vegetarians still long for the taste of meat.

No, people don’t become vegan because they don’t like meat, they do so because they don’t like the abuse, mistreatment and mass slaughtering of thousands of animals

Vegan Meat?

That’s why in recent years many companies have set out to find increasingly successful animal meat substitutes

Such as Quorn, a vegetarian but not vegan product as it uses egg white as a binder,

Vegan Burger

Or the famous beyond meat burgers, which I’ll talk about another day, which are vegan and very similar to beef

But today I want to talk specifically about one that, when I tried it for the first time, made me think I’d been tricked me into eating some chicken, but no, it was Heura.

What is Heura?

Heura is a product made by Foods for Tomorrow, a company involved in the defence of animal rights and ecology and aiming, with this product, to reduce meat consumption, even amongst non vegetarians and vegans.

How is it made?

Heura is produced by extrusion through the cooking of soya beans, and it’s a complete protein.

Vegan Meat

This is quite remarkable when we consider not only how much heura really tastes like chicken, but how similar it is in terms of macros and what you can do with it

Remember that it’s not just meat that has all the essential amino acids, legumes such as soya, chickpeas, some beans, pistachios and even quinoa have it, so let’s debunk this issue once and for all.

Among its ingredients, depending on the type of final product you choose, Huera contains water, soy protein concentrate, sunflower oil and spices. And we can find it in various formats, such as Original Nuggets, Spiced Chunks, Mediterranean Chunks, Original Strips, and even Original Meatballs.

No, the soya isn’t transgenic, nor is it the one deforesting the Amazon, it’s the one for animal consumption

What do I like about Heura?

Its nutritional contribution

Its macros are great, being one of the few vegetable proteins that doesn’t have a high fat or carbohydrate content. Instead, it has a high protein content, similar to chicken.

For every 100 grams of product:

  • 20g of protein,
  • about 3g of fat, and
  • less than 1g of carbs.

It also provides: fibre, about 7g, iron, magnesium, phosphorus, zinc

It’s gluten-free and enriched with vitamin B12, making it essential for vegans and vegetarians

What don’t I like about Heura?

One of the downsides to the product would be its price

It’s not cheap, 1kg would cost about €25. I bought a 180g container and it cost me €4.95, so you do the calculations, but for sporadic consumption it’s great.

Making the switch to veganism?

Until the market improves in this area, I still wouldn’t recommend switching to veganism if you’re going to be continually seeking out plant-based foods to replace the flavours of meat and its processed products.

Vegan Cheese

It’s a similar situation with cheeses, much to my regret, but it does seem like things are slowly changing, so there are options out there.

In the meantime, I keep my protein intake high with tofu, seitan (be careful with gluten if you have an intolerance or are celiac), textured soy, tempeh, and of course your classic legumes like chickpeas, beans, lentils…


Finally, it’s worth noting that you can already find the product and similar ones in many restaurants. So, don’t miss out on the chance to try it if you see it. In the end, if you have the option to eat “meat” without harming any animals, you may as well give it a try 😉

I’ll leave you with a very simple recipe I like to make when family or friends come round. Nobody notices the difference; in fact, they love it.


Recipe for Fajitas with Heura

Recipe Tips: Recipe for Fajitas with Heura

  • Preparation time: 8 minutes
  • Cooking time: 20 minutes
  • Portion size: 1 Fajita
  • Number of servings: 4
  • Cooking style: European


  • 4 whole tortillas for fajitas
  • 1 container of heura original 180gr
  • 1 red pepper
  • 1 green pepper
  • 1 medium onion
  • 1 dash of olive oil
  • Spices to taste (we usually use a Mexican flavour mix)
  • Salt
Nutritional Information per serving
of which saturates:1,1g
of which sugars:3g

How to make: Recipe for Fajitas with Heura

  1. Put a frying pan on the heat with a pinch of oil and when it is hot, fry the vegetables cut into strips.
  2. When the vegetables begin to brown, add the heura and a pinch of salt.
  3. When everything is well browned, add the spices and let the flavours melt in the juice released by the vegetables.
  4. Heat the tortillas in the microwave for a few seconds and ready to eat.

Related Posts

Review Heura, Vegan Meat

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Ingredients - 100%

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About Tandem Fitness
Tandem Fitness
Tandem Fitness is a couple that is passionate about sport, nutrition and health. Tandem Fitness is made up by Carlos and Sonia.
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