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HSNE-KER Skin, hair and nails HSN 5056329524173 https://www.hsnstore.eu/media/catalog/product/h/a/hair-care-general-vcaps-front-hsn_1.webp
HSN Sport Nutrition and Natural Dietetics
EUR 2025-09-07T00:11:39+0000 18.10
I just bought 3 pots and I know the product and I appreciate it very much! I'm sure I'm going to have great results for my hair loss! I can't wait for them to be delivered soon, so I can start right away! I will be back to leave an optimistic review about KERANAT.
HAIR CARE (WITH KERANAT™)

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HAIR CARE (WITH KERANAT™)

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HSN's new Care formula for hair care*. With Keranat™ - Patented lipid extract complex based on millet and gluten-free wheat. Standardised in miliacin, a unique phytoactive. Complex formula with PABA, Biotin, Zinc and Selenium. * Biotin contributes to the maintenance of normal hair condition.

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Description

  •  Discover HSN's new 'Care' formula - Hair Care, designed for hair maintenance *.
  •  Featuring Keranat™ as the core of its composition: a patented extract of common millet seed and wheat.
  •  Standardised in a uniquely distinctive molecule: Miliacin, with a patented protection system.
  •  'Complex' composition style - With PABA, biotin, selenium and zinc.
  •  With gluten-free wheat and millet extracts - A hair care product * free from allergens.

Table of contents

Hair Care with Keranat - Where Science Meets Innovation

Hair Care* (with Keranat™) by EssentialSeries is HSN's latest development in the 'Care' product line, this time offering a dietary supplement for hair care. It is made from a blend of gluten-free millet and wheat extracts, standardised in miliacin, a unique compound from the Keranat™ patent. The formula's development is enhanced with key micronutrients such as Vitamin B8, PABA, and minerals like Zinc and Selenium.

Keranat™, the patented core ingredient of Hair Care, is a registered raw material derived from sustainably cultivated millet and wheat extracts in the Loire Valley, France, produced by small local farmers committed to the Robertet Group, which, after six years of research, created the patent.

Hair Care is a formula that supports the maintenance of normal hair, thanks to its biotin content.

Discover Hair Care and All Its Benefits

Keranat™: The Heart of Hair Care

Keranat™, the core ingredient in Hair Care's formula, is a patented plant-based active ingredient, specifically designed for nutricosmetics:

Nutricosmetics is a branch of cosmetics that uses dietary supplements to improve the health and appearance of skin, hair, and nails from within. Instead of applying creams or topical products, nutricosmetics work through ingested vitamins, minerals and natural extracts that act at a cellular level within the body.

Keranat logo

Keranat™ is a patent developed from a carefully selected range of plant-based compounds, focusing on scientific innovation and responsible cultivation. It is recognised for its extensive scientific research and years of development.

As outlined on Robertet's website, the company behind Keranat™:

The millet fields inspired their team of biologists specialising in Nutricosmetics to design an innovative nutricosmetic ingredient. Six years of dedicated research in their laboratories located in Grasse, France, led to the development of Keranat™, a revolutionary natural ingredient in the industry.

Keranat™ has been supported by 2 clinical studies published in high-impact journals.

Robertet Group: 175 Years of Excellence

Robertet is a renowned company with over 175 years of history, founded in Grasse, France – the birthplace of perfumery. Established as a specialist in aromas, fragrances, and natural ingredients, the company combines tradition with modern technology, establishing a strong presence in over 50 countries.

Robertet is structured around the renewal of the industry, as one of its key principles is maintaining the ability to innovate. However, it upholds a deep respect for nature and the environment, making Keranat such a celebrated ingredient.

Regarding environmental respect: in the Loire Valley, millet fields exclusively cultivated for Keranat™ are located near the Château de Chambord. The area consists of a network of family farms engaged in sustainable agriculture, as explained by the Robertet Group on its website.

On innovation: the millet seeds they cultivate contain miliacin, a naturally occurring unique element, standardised in the extract, and for which the Robertet Group has patented an encapsulation system to enhance Keranat™'s effectiveness.

At HSN, we share the vision of innovation and environmental responsibility. That's why we assessed Keranat's potential for our catalogue and developed Hair Care using this patent.

'Complex' Formula with Key Ingredients

Hair Care is more than just 'Keranat™', as the formula includes other important compounds for its overall effectiveness:

  •  PABA

Para-aminobenzoic acid (PABA) is a compound related to the B-vitamin complex, found in foods such as liver and yeast. It is used in dietary supplements designed to provide a high nutritional value.

  •  Biotin
  •  Zinc
  •  Selenium

These three nutrients are known for being nutritionally essential, meaning their intake is necessary for maintaining the body's balance.

Additionally, all three contribute to the maintenance of normal hair as part of their essential functions.

Presented in Vegetable Capsules - Easy to Take

The Hair Care formula is simple to use, requiring just 2 vegetable capsules once a day to deliver an effective dose and maximise its functional benefits.

The Importance of Quality: GMO-Free and Allergen-Free

It is crucial that plant extracts used in the dietary supplement industry meet quality criteria, which HSN ensures in every way. 

For example, millet is a crop where GMOs are highly prevalent, with a significant percentage of global millet being genetically modified to alter harvests. This contradicts Robertet's principles, so Keranat™ is developed without GMOs. This is one of the reasons HSN chose to use this patent.

Additionally, the wheat seed that forms part of Keranat™'s lipid extract complex is gluten-free, a typical allergen of the species. This makes the product more accessible to everyone.

What Sets HSN Hair Care Apart?

If you're a true HSN Lover, you'll know we offer other products with ingredients aimed at hair care, including another standout formula from our Nutricosmetics Care range: Hair, Skin, Nails.

The difference in the composition of these products is significant. To summarise simply:

  •  HSN Care is a more comprehensive formula, with a more holistic approach to beauty care. While suitable for both men and women, it is more commonly used by women due to its focus on maintaining normal nails and skin.
  •  Hair Care is a simpler 'Complex Care', based on the Keranat™ patent. While it can be used by women (Keranat is well-known for its presence in premium shampoos and serums for women), many men concerned about hair care and density may prefer it over the HSN Care formula.

You're looking at two excellent formulas; choose the one that best suits your needs based on their specific properties.

Beyond Hair Care: Explore Other Compounds

Hair Care pairs perfectly with other compounds such as:

References

Nutritional Info.

Nutritional Facts

HAIR CARE (WITH KERANAT™) - 60 veg caps
daily doseper serving
Serving size: 2 veg caps
daily dose: 2 veg caps
Servings per container: 30
Daily amount
Lipid Extract Complex (Keranat™) 1000mg
Millet seed extract (27:1) (15% linoleic acid, 0.3% milliacein) (Panicum miliaceum) 180mg
seed equivalence 4860mg
Linoleic Acid (Omega-6) 27mg
Miliacin 0.5mg
Wheat seed extract (170:1) (Triticum aestivum) 30mg
seed equivalence 5100mg
Para-aminobenzoic acid (PABA) 200mg
Biotin (as D-biotin) 200μg
Zinc 5mg
zinc bisglycinate 17.8mg
Selenium 55μg
of L-selenomethionine 136.6μg
NRVs (Nutrient Reference Values) established in Regulation (EU) 1169/2011 of 25 October 2011. †† NRVs are not established on this occasion.

Ingredients

Lipid extract complex [bulking agent (calcium phosphates), millet lipid extract (27:1, from Panicum miliaceum seed, 15% linoleic acid, 0.3% miliacin), sunflower oil, wheat lipid extract (170:1, from Triticum aestivum seed), antioxidant (rosemary extracts)], vegetable capsule [coating agent (hydroxypropylmethylcellulose)], para-aminobenzoic acid (PABA), rice flour, anti-caking agent (magnesium salts of fatty acids), zinc bisglycinate, bulking agent (calcium phosphates), maltodextrin, D-biotin (biotin), L-selenomethionine.

Warnings

Store in a cool (below 25°C), dry and dark place. Do not exceed the stated recommended daily dose. Keep out of reach of the smallest children. Nutritional supplements should not be used to replace a balanced diet. It is necessary to maintain a varied and balanced diet and a healthy lifestyle. Keranat™ is a brand of the Robertet Group, France.. Health claim awaiting European authorization.

time-to-use

How to take HAIR CARE (WITH KERANAT™) - 60 veg caps

Take 2 vegetable capsules, once a day.

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CUSTOMER REVIEWS

8 real opinions

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  • I know him from Brazil

    Elaine Pires Vieira 23/05/2025

    I just bought 3 pots and I know the product and I appreciate it very much! I'm sure I'm going to have great results for my hair loss! I can't wait for them to be delivered soon, so I can start right away! I will be back to leave an optimistic review about KERANAT.

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  • Contenta

    Marisol 10/05/2025

    Good value for money and after a while I take it, it seems to work, in fact I already bought another bottle.

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  • Fortifies your hair

    SaÚl 30/04/2025

    It is a supplement that is not miraculous but prevents hair loss and strengthens your hair against hair loss.

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  • Less hair loss, 100% recommended.

    Mike 10/04/2025

    It shows less hair loss, 100% recommendable I wanted to buy again, but it is out of stock, let's see if they replenish it.

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  • Nourishes from within

    Sergio 13/03/2025

    It is too early to give an opinion, it takes 2 to 3 months to see results, I have seen very good reviews especially from the Portuguese community, in the future I will come back to say if it works or not, I use it together with minoxidil and finasteride.

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