HSN & COE: one step further in our commitment to sport

At HSN, we’ve been supporting athletes day in, day out, through their training, personal challenges, and that constant journey toward improvement. Today, we want to share some really exciting news with you all — for the whole team… and for our community: HSN is the Official Sponsor of the Spanish Olympic Committee (COE).

How we see sports

This agreement strengthens something we’ve stood by since we started back in 2007: quality nutrition is an essential part of an athlete’s performance, recovery, and health.

From now on, we’ll be working alongside the COE for Spanish athletes, bringing all our experience and putting quality nutrition at the service of performance, preparation, and athlete well-being.

Saúl Craviotto, Spanish athlete with the most Olympic medals.

Shared values: effort, consistency, and excellence

What makes us feel especially comfortable with this partnership is that the COE represents values we fully identify with: effort, consistency, excellence, and overcoming challenges.

A key support for the Olympic journey

During the signing event held at the COE facilities, its president, Alejandro Blanco, highlighted the importance of having a leading sponsor in sports nutrition to support athletes throughout the entire Olympic cycle, ensuring they face the road to Los Angeles 2028 with the best possible backing.

Signing ceremony of the agreement between COE (Alejandro Blanco, president) and HSN (Gloria López, marketing and communication manager)

“HSN joining as the official sponsor of the Spanish Olympic Committee strengthens our commitment to excellence and the holistic care of athletes. Having a leading sponsor in sports nutrition is key to supporting our athletes throughout the Olympic cycle and tackling the road to Los Angeles 2028 with the best possible support.”

From our side, we couldn’t be “prouder” to be part of this project and to contribute, from our field, “to the holistic care and performance of the athletes representing Spain at the biggest stage in world sports”, as our marketing and communication manager, Gloria López, confirms.

“The COE represents values we strongly identify with: effort, consistency, excellence, and overcoming challenges. These are the same values we live by every day at HSN. Plus, the COE is the perfect framework to support Spanish sports with a responsible, long-term vision.”

Adriana Cerezo, Olympic athlete.

Thanks for being there, for trusting us, and for being part of this journey. We keep working to help you turn the remarkable into outstanding.

We are Nutrition!