IT IS, and if there’s one thing we can guarantee you, it’s that you won’t find a natural rejuvenator of this caliber every day. That said, you should know that astaxanthin is much more than the latest big bet in the cosmetic industry, because talking about this nutrient means talking about health, in its purest form.
No wonder, the conscious introduction of astaxanthin into diets is becoming popular among personal care lovers. Jump on the bandwagon of this powerful antioxidant that fights oxidative stress and is super beneficial for skin, eyesight, and cellular health. You can read more info on the topic at the link.

The most powerful natural antioxidant
Beyond the aesthetic glam, astaxanthin is considered the antioxidant carotenoid with the most properties, gifted by nature. A substance highly recommended for multiple health conditions ranging from offering protection against UV rays and for the eyes, to improving heart health, and even enhancing sports performance.
Plus, with astaxanthin, it’s all good news. Taken as a supplement, it benefits all kinds of people, since proper consumption doesn’t cause harmful side effects.
Regarding its growing popularity as a health supplement, it’s no surprise when you consider its anti-aging properties, confirmed by top health professionals and elite athletes from all over the world.
Astaxanthin: the super antioxidant arrives
Astaxanthin is the ultimate super antioxidant that, thanks to being a fat-soluble pigment, integrates into the cell membrane, shielding the body against oxidative stress. Also, to capture and neutralize free radicals (unstable molecules that can harm your body), astaxanthin has proven to be a highly effective carotenoid.
And if that wasn’t enough, it’s the pigment everyone’s talking about for its anti-inflammatory properties and benefits for the brain and eyesight. On a brain level, there’s scientific evidence of its ability to keep neurons healthy, even delaying the physical and mental decline typical of aging.

And if lately you feel tired and struggle to keep up with today’s fast pace, hop on the astaxanthin train and welcome its energizing effect, which helps improve physical condition.
Finally, we want to highlight its moisturizing power, which has catapulted this pigment to stardom since, lately, its presence in creams and other cosmetic products is easy to spot, making it a true must-have in the industry.
How does the trendy anti-aging work?
Scientific research is on astaxanthin’s side, and the cosmetic sector, as we just said, worships it. No wonder, this pigment, with an effectiveness 54 times greater than vitamin A!, stops the oxidation process of molecules.
Now you get why astaxanthin is known as the “marine super nutrient,” right? By the way, the marine part comes from its main natural sources being shrimp, crabs, and salmon, among other fish and crustaceans, although it’s also found in carrots and other red vegetables, as well as red blueberries.
However, you might have noticed that there’s a catch when it comes to naturally adding astaxanthin to your diet: the high fat content of its source foods. After all, a healthy diet doesn’t usually include enough of these foods to get the beneficial properties of the compound (click here and learn more).
Now, let’s get to the heart of the matter, since you might be reading this because you want to know how it works and what positive effects this pigment will have on your skin. Well, the key lies in free radicals, that is, atoms in cells that, due to environmental factors (pollution, stress, or sun radiation), lose some electrons.
This alteration causes free radicals to scramble to restore the electron deficit by stealing electrons from other atoms, triggering a chain reaction called oxidation that damages the cell.
More powerful than vitamins
Vitamins are famous for neutralizing free radicals, thus stopping oxidation. However, while vitamin C destroys just one free radical, astaxanthin can checkmate 19 at once! A real feat. Thanks to its surplus electrons, this “donation” stays active for much longer than any vitamin.
In short: astaxanthin is, today, the most powerful antioxidant out there.

A must in your beauty routine
Slow down and improve the damage photoaging causes to your skin. That sums up astaxanthin’s action on your skin and is the main reason you need to include it in your beauty routine.
With astaxanthin, good news keeps pouring in! Four weeks of supplementation at a daily dose of 4 mg results in significant reductions of over 20% in oxidative stress markers in facial skin.
The study also looked at the peeling of the outermost skin surface and bacterial levels, both common in facial skin after 40 years of age. Results also showed that astaxanthin limits microbial presence and reduces peeling.
Are you convinced by the effects astaxanthin can have on your skin and overall health? Who wouldn’t be! Now all that’s left is to pick your supplement and be the one talking about its amazing benefits, instead of just hearing about them from others.
Fitness, Nutrition, Health and Sports Blog In the HSNstore Blog you will find tips about Fitness, sport in general, nutrition, and health – HSNstore.com 