HSNF-NDCPNA Healthy eating HSN 5056329522377 https://www.hsnstore.eu/media/catalog/product/n/a/natural-deffated-cocoa-powder-gral-front-hsn_1.webp
HSN Sport Nutrition and Natural Dietetics
EUR 2027-10-09 00:00:00 3.98
I wanted to try this cocoa to compare it with the other HSN cocoa, in this case I notice it softer, less flavor and aroma. I guess it is normal, in my case, I prefer the other cocoa.
NATURAL DEFFATED COCOA POWDER (NON-ALKALISED)
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NATURAL DEFFATED COCOA POWDER (NON-ALKALISED)

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Enjoy the new HSN cocoa. Powdered. Defatted: 11% fat content. Not alkalized – Keeps the natural fraction of polyphenols, flavonoids, flavanols, and other natural compounds typical of the fruit. Deep and natural flavor, with complex notes unique to raw cocoa. No added sugars, contains naturally occurring sugars. Unsweetened. Pure cocoa.

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Description

  •  Natural cocoa powder: 100% pure, non-alkalized, with all the original bioactives from the cocoa fruit.
  •  Powerful source of antioxidants: Rich in flavonoids and polyphenols from cocoa.
  •  Take care of your nutrition deliciously: Provides fiber, plant proteins, and healthy fats.
  •  No added sugar, no additives: Just pure cocoa, with its intense and authentic flavor.
  •  Versatile and delicious: Perfect for shakes, desserts, exotic sauces, and healthy recipes.

Table of contents

Natural cocoa powder: pure, defatted, and non-alkalized

Defatted Natural Cocoa Powder (Non-Alkalized) from FoodSeries is a 100% natural food, made from cocoa fruit of the Theobroma cacao plant, in non-alkalized powder form from which a percentage of its natural fat has been removed.

Cocoa powder results from processing cocoa fruit seeds by drying, fermenting, and grinding them. Native to America, cocoa was valued by civilizations like the Mayas and Aztecs, who used it in ritual drinks and as currency. When it arrived in Europe, its consumption became popular and evolved into a key ingredient in global cuisine. Today, cocoa powder is used in baking, drinks, shakes, and healthy dishes, thanks to its intense flavor and nutritional benefits.

We bring you the purest natural cocoa presentation, non-alkalized.

A versatile ingredient for your Fit kitchen

Rich in flavonoids and natural antioxidants from cocoa

Natural cocoa is one of the richest sources of flavonoids, a group of bioactive compounds belonging to polyphenols. Among these, catechins, epicatechins, and procyanidins stand out, found in high concentrations in non-alkalized cocoa. These flavonoids are responsible for the characteristic bitter taste of natural, pure cocoa and contribute to its dark, intense color. The amount of these compounds can vary depending on processing, with non-alkalized cocoa best preserving its natural profile.

Besides flavonoids, cocoa is rich in theobromine, and also contains phenolic acids like gallic acid and chlorogenic acid, which are part of its characteristic nutritional profile. These compounds, naturally present in cocoa fruit, contribute to its aroma, flavor, preservation, and overall quality and nutritional properties.

Just 1 ingredient: Cocoa and nothing else

We’ve made our natural cocoa powder, non-alkalized, to preserve its natural nutrients to the max, with only one ingredient: 100 % pure defatted cocoa. This makes it ideal for those looking for a healthy option with minimal processing. Its richness in characteristic bioactives makes it the perfect ally for balanced nutrition, offering great flavor and nutritional quality.

Maximum purity: non-alkalized, no additives, no added sugars

We’ve made our natural cocoa powder keeping it in its purest state, non-alkalized, meaning it retains its nutrients and natural characteristic profile intact. Unlike alkalized cocoa, which undergoes processing to soften its natural flavor, this option preserves its richness in polyphenols, flavonoids, and other bioactive compounds with unique nutritional benefits. Thanks to this, HSN’s non-alkalized natural cocoa is a more nutritious choice with a superior antioxidant profile compared to alkalized options, perfect for those wanting to get the most out of cocoa’s properties in its most authentic form.

Also, we stick to our belief that quality and simplicity are best, so we’ve made the cocoa 100% natural, without additives or preservatives. No stabilizers, flavorings, or any other ingredients are added, ensuring each spoonful of our cocoa is pure and natural. Its aroma, color, and texture come straight from the cocoa fruit, without alterations or unnecessary processes. That way, you can enjoy premium quality with peace of mind knowing you’re consuming a real food, with no additives.

Of course, under “no additives” we include that our cocoa has no added sugars; its sugars are exclusively naturally present, keeping its intense, natural flavor. This gives you the freedom to sweeten it however you like with the wide range of natural sweeteners and zero-calorie sweeteners available in the catalog, or enjoy it pure, without worrying about hidden sugars or unwanted ingredients.

Natural cocoa powder is perfect for people following a healthy, low-sugar, or ketogenic diet, and stands out as a versatile option that fits your recipes: from simple shakes to more elaborate desserts.

Differences between HSN cocoas: pick your favorite

At HSN you’ll find 3 types of cocoa, and we’ll help you choose the best one for you:

  •  Defatted and non-alkalized: This is the option you’re looking at, a cocoa powder with 11% fat, preserving its characteristic nutritional profile to the max, except for some fat-soluble compounds removed with the fat.
  •  Defatted and alkalized: Our Defatted Cocoa Powder. The most processed cocoa of all, lighter since part of its fat has been removed, so it only contains 11%, and with a milder flavor because alkalization removes some of the characteristically bitter bioactives.
  •  With fat and alkalized: A natural cocoa that hasn’t had its fat removed, so it retains its full 21% natural fat content. Alkalized to soften its flavor and reduce its natural bitterness.

To make your choice easier, follow these tips:

  •  If you want a pure cocoa with authentic, bitter flavor: Choose the non-alkalized.
  •  If you want a cocoa for a comforting drink, milder and friendlier for a palate less used to natural food flavors: Choose the defatted alkalized.
  •  If you’re making recipes: The one that keeps all the fat content usually gives a better texture.

Intense flavor and authentic aroma, perfect for recipes and drinks

Our natural cocoa powder stands out for its intense, deep flavor, preserving all the authentic notes of the cocoa fruit. Being non-alkalized, it keeps its original character, with a natural balance between bitterness and aromatic nuances. Its pure, unaltered flavor profile makes it perfect for those wanting to enjoy cocoa at its fullest, without processes that soften or dilute its essence, like alkalization.

Also, its natural, enveloping aroma turns every dish you make into a unique experience you’re not used to, since almost all cocoa on the market is alkalized. From a cup of hot cocoa to a mix in your Whey Protein Concentrate RAW shake, choosing this option is a great call. Its purity lets it blend into different combos, adding depth and authenticity 100% naturally, with no additives.

Enjoy it in shakes, desserts, and creative recipes

This cocoa, being non-alkalized, becomes a very versatile ingredient you can enjoy in a wide variety of recipes. If you love the classics, nothing beats a comforting hot cocoa drink: just mix it with hot milk or plant-based drink and sweeten to taste or enjoy it natural. It’s also perfect to boost the flavor of your shakes, from raw proteins to flavored options when you want more intensity. You can also combine it with fruits like banana or berries, and yogurt or kefir, creating delicious and nutritious options for any time of day.

In baking, non-alkalized cocoa is highly prized, as it’s the perfect choice to give intense, natural flavor to homemade desserts. Brownies, cookies, tiramisu, or truffles gain flavor and quality when made with cocoa like this. Its intensity shines with the authentic cocoa taste in every bite of your recipe.

If you’re looking for more innovative options, it’s an ingredient for you too: In Mexican cuisine, intense-flavored cocoa is used in mole, a thick, spiced sauce combining cocoa with chiles and spices to accompany meats or vegetables. You can also add it to sauces for meats or stews, as in the best French cooking it’s used to add a deep, balanced note, and even if it sounds unusual, we encourage you to try it.

Don’t stick to the usual recipes, enjoy pure non-alkalized cocoa in your kitchen!

Bibliographic references

Nutritional Info.

Nutritional Facts

NATURAL DEFFATED COCOA POWDER (NON-ALKALISED) 150g
per 100gper serving
Serving size: 1 scoop of 25ml (10g)
Servings per container: 15
Amount per 100g
Energy Value 1429kJ/343kcal
Fat 11g
of which saturated 6.8g
Carbohydrates 17g
of which sugars 0.6g
Dietary fiber 32g
Proteins 28g
Salt 0g
Protein calculated in dry matter (nitrogen *6.25)

Ingredients

Defatted non-alkalized cocoa powder (10-12% cocoa butter, from Theobroma cacao seeds).

Warnings

Store in a cool (below 25°C), dry and dark place. The scoop/product quantity equivalences (grams or milligrams) are indicative, as the density of powdered products may vary between flavours and batches. We recommend the use of a kitchen scale in cases where precise dosing is required. It is necessary to maintain a varied and balanced diet and a healthy lifestyle. Health claim awaiting European authorization.

time-to-use

How to take NATURAL DEFFATED COCOA POWDER (NON-ALKALISED) 150g

Add small amounts little by little until you get the desired flavor.

Questions

The product reviews and opinions published reflect only the customers’ views and experiences. HSN does not verify or endorse such comments or claims, and is not responsible for the content provided in the reviews. Statements regarding food supplements have not been evaluated by the EFSA (European Food Safety Authority) and are not intended to diagnose, treat, cure, or prevent any disease or medical condition.

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CUSTOMER REVIEWS

7 real opinions

The product reviews and opinions published reflect only the customers’ views and experiences. HSN does not verify or endorse such comments or claims, and is not responsible for the content provided in the reviews. Statements regarding food supplements have not been evaluated by the EFSA (European Food Safety Authority) and are not intended to diagnose, treat, cure, or prevent any disease or medical condition.

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  • Well, but I prefer the other cocoa.

    Maite 04/01/2026

    I wanted to try this cocoa to compare it with the other HSN cocoa, in this case I notice it softer, less flavor and aroma. I guess it is normal, in my case, I prefer the other cocoa.

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  • Tasty and healthy

    Basti 28/12/2025

    During the cold season, I always make myself a hot chocolate with the cocoa powder in the evening: 300g milk, 20g cocoa powder, stevia. It dissolves completely in the warm milk with a whisk. Tastes very tasty and balanced. The flavonol content of this powder should be significantly higher than that of normal powder. It would be great if this could be tested in the laboratory and published.

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  • Excellent taste and quality

    Silvia 27/12/2025

    I loved its taste and quality, its pure cocoa nuances are a delight. I will order it again.

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  • Excellent taste

    Luis 26/11/2025

    The taste is very good, and it mixes well with water or milk. The packaging is perfect, very well sealed. I take it every day in smoothies or yogurt.

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  • Very good

    Janete 20/11/2025

    It is very tasty, I like to use it for desserts or to make mugcakes. I also used it to make granola and it turned out very well.

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