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HSN and Ultra Sierra Nevada Sponsorship


HSN and Ultra Sierra Nevada: alongside those who dare to reach the summit
HSN and Ultra Sierra Nevada maintain a partnership linked to trail running, high mountains, sports nutrition and a shared commitment to one of the most iconic endurance events on the national calendar.
In the 2026 edition, HSN continues as an Official Sponsor of Unicaja Ultra Sierra Nevada, supporting runners in an event that connects the city of Granada with the peaks of Sierra Nevada.
A partnership that takes HSN into the environment where preparation, endurance and personal achievement are experienced kilometre by kilometre.
The race that connects Granada with the peaks of Sierra Nevada
Unicaja Ultra Sierra Nevada is one of the major high-mountain trail running events. Its route connects Granada’s urban and monumental surroundings with the Pradollano ski resort, crossing a natural setting of immense challenge and beauty.
The event has established itself as one of Europe’s most spectacular ultratrails and as the highest-altitude race on the Iberian Peninsula. The route climbs from the city to elevations above 3,100 metres, on the slopes of Pico Veleta, before reaching the finish line in Sierra Nevada.
The 2026 edition maintains five race formats designed for different runner profiles: from those taking on the Ultra distance to those starting out in mountain running with the Half, as well as Trail, Marathon and Relay.
More than just a race, Ultra Sierra Nevada is an experience that combines sport, nature, culture and personal achievement. An event where Granada and Sierra Nevada become the setting for a unique sporting challenge.


Values earned step by step
HSN and Ultra Sierra Nevada share a vision of sport based on preparation, personal achievement and respect for the environment in which the competition takes place.


Personal achievement


Endurance


Responsible preparation


Commitment to Granada


Respect for the mountains


Trail community
From Paseo del Salón to Pradollano: the partnership on the course
“For HSN, being part of this experience means supporting a very authentic way of understanding sport: demanding, mindful and deeply connected to Granada,” Gloria López, Marketing Manager at HSN.