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HSN and HUEX MTB Sponsorship
Where Huelva gets extreme, HSN is there for every kilometre
HSN is part of HUEX MTB as an official sponsor of one of the most iconic mountain bike events on the Huelva calendar. An event that crosses unique landscapes, towns and trails throughout the province of Huelva, bringing together sport, adventure, endurance and the region itself.
Our presence at HUEX MTB reflects the way we naturally understand sport: being close to those who prepare, take on real challenges and experience cycling as a journey of personal achievement. At HSN, we share that culture through our area of expertise: sports nutrition and healthy eating, with an approach built on quality, control and continuous improvement.
HUEX MTB: an adventure from coast to mountains
HUEX MTB offers a very special way to experience mountain biking: crossing Huelva from the coast to the mountains, through diverse landscapes, historic routes, natural trails and towns that are directly involved in the event. The HUEX brand itself sums up its identity with the concept "Huelva is Extreme" and brings together MTB, Gravel and Gran Fondo events across the province.
In its 2026 edition, HUEX MTB featured two main formats: HUEX Extrema, covering 159.8 km with 2,796 m of elevation gain, and HUEX Maratón, covering 82.5 km with nearly 2,000 m of elevation gain. Both share a clear idea: discovering Huelva by bike through a demanding, technical experience that is deeply connected to the region.
For HSN, being part of HUEX MTB means supporting a community that sees sport as preparation, adventure and respect for the environment.
Values that bring us together
Adventure
Endurance
Biking community
Respect for the environment
HSN at HUEX MTB: an adventure on two wheels in pictures
Sport that connects people, landscapes and communities
Supporting HUEX MTB means being close to an event that goes far beyond sporting results. Each edition brings together towns, volunteers, participants, supporters and cycling enthusiasts who see the bike as a way to discover the region and share a common experience.
This way of understanding sport connects with HSN’s commitment to physical activity, healthy living and social responsibility. Our presence at events such as HUEX MTB is part of a broader vision: supporting initiatives that inspire movement, community and respect for the environment.
“HUEX MTB is experienced with your legs, your head and a passion for cycling. At HSN, we like to support events that bring together effort, nature and the local landscape,” Gloria López, Head of Marketing at HSN.
