Novo Nutrition is a brand designed by Andrew Coulson, a renowned bodybuilder who is also an ex-judge of the IFBB jury (International Federation of BodyBuilders). Andrew Couldon was also a colleague of Mr Olympia Dorian Yates.
What does Novo Nutrition have to offer?
Andrew realized that there was a gap in the nutrition sector. He thought that protein shakes and energy bars are an excellent snack, but we need to use milk or water for the shakes and the nutritional properties of the bars are not always the best.
That is why he took the chance to come up with a snack like nothing we have seen before. Its main features would be: easy to eat at any time, tasty and healthy, low-fat and rich in protein.
This is how Novo Nutrition was born, a protein-rich snack, low carbohydrates, super crunchy and made with natural ingredients.
Andrew used social media, such as Twitter, in order to announce this product and see his followers' reactions before launching it into the sport nutrition sector.
The response to these crunchy Protein Bites was amazing and it quickly spread to Sweden and other European countries.